This is one of those projects that the client wasn’t convinced.

The brief was to come up with branding for a wine company called ‘Oaked’. The brand was expected to exude opulence and class.

DESIGN BREAKDOWN

The first logo was inspired by how a bunch of grapes appear after being plucked from a tree. The 5 grapes were to be represented by the  founders 5 fingerprints. The name ‘Oaked’ would appear in a cursive font under the grapes. Therefore, the logo appeared as follows;

-Wine label kept the consistency of the fingerprint montage of the logo.

-The same consistency was to be applied to the packaging.

-The catalogue featured elements of the logo, and a brief description of the wine.

-Lastly, wine pairs perfectly with cheese, so a simple package to finish.

The second logo was inspired by a wine spill (most of us aren’t as careful). I added the word ‘Oaked’ in a cursive font to break the monotony. Therefore, the logo appeared as follows;

-The Wine label featured blots of the wine spill plastered on the visible parts of the label.

-The packaging was more of a reflection of the label.

-I used the same blotted  technique on the catalogue to maintain consistency.

-Lastly, the same cheese  packaging as described in the first logo.

BRAND ELEMENTS

-Colour; Oaked Logo (1) Hexcode: A70707, Oaked Logo (2) Hexcode: 430000 both a version of red.

-Font; Oaked Logo (1) Distant Stroke Medium (cursive) and Nexa Light. Oaked Logo (2) Taken by Vultures (cursive) and Caviar Dreams.