THEGINTRUMP is a handcrafted Gin making kit that contains the ingredients and instructions to transform a bottle of vodka into your own unique blend of Gin.

The Gin Kit contains 8 botanicals, 750ml mason jar, cotton infusion bags, and 3 recipes.

The Brief was to create a unique brand that communicated simplicity.

DESIGN BREAKDOWN

It took me 22 attempts to get this right.

-The Logo was simply the brand name, which would also serve as the brand icon. The main theme was visibility and simplicity.

-The best thing about working on this project was how the word Gin can be used in any copy. True to that the top of the Gin Kit was to feature some captivating words that evoked curiosity; “A GINUINE PRODUCT” is what I went with.

-The Gin Kit featured a booklet that had a set of instructions and recipes for the Gin crafter.

-The jar label with a cheeky play on the word Gina (Jina for name).

-Gin Kit in the flesh.

-Came up with the social media copies and posters. Each Social Media post featured the logo superimposed on the bottom right.

-Since I was the creative director of the brand I also did the photography and content creation (I think I did pretty well).

DESIGN ELEMENTS

-Brand Colours; Red Hexcode: F11A1A, Brownish Hexcode: FED797

-Font: Josefin Sans (bold)