TRIAD BRAND IDENTITY

SHERA’S WINGS is a cloud kitchen  based in Mombasa, Kenya that serves wings.

The brief was to create a clean and simple brand.

DESIGN BREAKDOWN

-The logo was inspired by flats (one of the most underrated part of the wing). I added a cursive font (Brittany’s Signature) engulfed in a 5 point circle.

-The tagline ‘Wing-u la moto’ depicts how good the wings are and also a play on the show that aired in the 90’s.

-A simple menu displaying the logo, tagline, contact, location, flavour, prices, and additional information. They all appear in order of importance.

-The flavour sticker displayed on top of the container indicates the client’s name, and the specific wing flavour.

-The social media copies and posters that would be used on their Instagram account to create awareness (I loved working on these).

BRAND ELEMENTS

-Brand colors; Green Hexcode : 97FA98 and Black Hexcode : 000000

-Fonts used; Josefin Sans and Brittany Signature (cursive)

LOGO
MENU
FLAVOUR STICKER
SOCIAL MEDIA COPY (1)
SOCIAL MEDIA COPY (2)
SOCIAL MEDIA COPY (3)
SOCIAL MEDIA COPY (4)
SOCIAL MEDIA COPY (5)
SOCIAL MEDIA COPY (6)
SOCIAL MEDIA COPY (7)
SOCIAL MEDIA COPY (8)