In October 2021, I was tasked with creating a billboard artwork for YM Life. YM LIFE is a lifestyle magazine that believes in being different and ‘out of the box’

The brief was to create a 10m by 12m billboard that would create a buzz around the launch of their online magazine and subsequently their website.

DESIGN BREAKDOWN

-My main aim was to create something that has not been seen on a billboard before, this came with a lot of pressure

– The first concept was mostly a miss because it involved elements which were not related with the brand

-The second concept was a bit raunchy and a concept that involved using means of communication i.e mouth and phone. The infinity loop of circles’s main aim was to create a hypnosis effect.

– The next few concepts rotated around the infinity loop and playing around with words that represent the brand. Exploring other  concept was amazing and all but we had to settle on something soon enough.

– Borrowing from the thousands of concepts I did previously, I maintained a few elements, brought in new elements and got rid of others. The main star of the show was the guy in a suit jacket who represented glamour, the oval picture frame creating a feeling of mystery and curiosity and lastly the infinity loop of circles with the hypnosis effect.

DESIGN DURATION: 20 DAYS

DESIGN ELEMENTS

– Font;  Road Rage, Futura & Arial Rounded MT Bold

– Colour; Hexcode #FFFE00, #E1AD01